Whether you’re trying to sell a product, or simply to get more traffic, understanding the difference between a niche and a keyword can help you to succeed. A niche is a topic that is narrow and specific, while a keyword is a broad term that’s used for a specific set of searches.

Choosing a niche is a great way to boost your site’s visibility. You’ll increase your clickthrough rate and conversions by targeting a specific audience. This approach can also help your site stay in the top of search results, resulting in more traffic. But how can you know whether you’re targeting the right audience?

To find the right niche, you’ll need to understand the target audience and the products or services you’re selling. It’s also a good idea to check out your competitors to learn more about their strategies.

The best way to find niche keywords is to use a keyword suggestion tool. These tools will help you to discover related terms that you can use to build your website’s content.

You can also do a search on Wikipedia to discover long-tail keyword phrases. These are more specific searches that are easier to rank for. A great example is “how to hang wall art.” It has a high search volume, but it’s also very specific.

If you’re selling a product, you’ll need to use niche keywords to reach a specific audience. For example, you might want to focus on a niche like organic cleaning supplies.