SEO is the process of optimizing your website to increase the amount of traffic it receives. It uses keywords, content, and other factors to increase the search engine rankings of your site.

SEO is essential for any site wanting to rank high on the SERPs. The goal is to position your website on the first page of the results. Search engines like Google are designed to deliver the best experience for people searching for information.

There are a number of basic SEO techniques to choose from. These include integrating keywords into your web pages, submitting your web pages to search engines, and using meta descriptions.

One of the most important parts of a basic SEO strategy is the creation of quality content. Content is king these days. You should always create interesting, informative, and shareable content.

For most businesses, simple SEO techniques are enough. However, if you’re looking to attract more visitors to your website, you may want to consider advanced SEO. This can involve more code-heavy work and can be more complex.

With this in mind, it is important to develop an advanced SEO strategy to address issues before they become problems. An effective strategy can also help you identify changes in your site’s performance and revenue.

In the context of an enterprise-level SEO campaign, daily monitoring is essential. This includes tracking changes in your site’s traffic, conversions, and revenue. A comprehensive strategy can also help you identify potential algorithmic shifts.