A keyword is the search term that people type into a search engine when they are looking for something. It can be a single word, a series of words, or even a whole phrase.
In the context of digital marketing, keywords are key to attracting visitors to your website and driving them towards conversions. These keywords should be specific to your business and your products or services.
For e-commerce websites, you can use keywords on product pages to target potential customers who are looking for the exact items you sell. This is a great way to increase sales and build brand recognition.
Another advantage of using keywords is that it can help you to create content that is more relevant to the audience you are trying to reach. For instance, if you are selling pet accessories, it may be helpful to create content that is specifically related to dog walking equipment.
Using keywords can also give you an idea of how many people are searching for certain things, or whether they are interested in your product or service. This is a good indicator of how to prioritize your efforts.
Keywords are also important for SEO because they can help your site to rank on search engines when users type in a query that matches a specific search term.
You should always choose your keywords carefully and optimize them accordingly. This can take time and research, but it can pay off in the long run.
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