When it comes to online advertising, it’s important to know what type of keywords you should bid on. There are five different types of keywords. Choosing the right type can help you target the best potential clients.

Defining the type of audience you’re targeting is essential to your website’s SEO and paid search campaigns. Having a well-rounded understanding of the different keyword types will also help you figure out the best way to optimize your site.

Commercial and buyer intent keywords are used by users who are ready to purchase. They are serious about weighing options and looking for the best deal. This is the first step in the purchase funnel.

These terms are more generic than the other types of keywords. They are often found in classified ads or on classified sites. Users with commercial intent are more likely to make a purchase and want specific product information.

These types of keywords usually have high search volume and less competition. Bidding on competitive keywords can be expensive. You should use a competitor keyword tool such as Buzzsumo to find out more about the keywords your competitors are using to drive traffic to their websites.

Mid-tail keywords are the middle ground between long-tail and short-tail keywords. The competition can be more fierce because they are typically less descriptive than the other two types. However, these keywords have higher conversion rates.

Long-tail keywords are the most descriptive of the five. They are generally longer than three words and have a higher search volume.