SEO is the set of techniques that can be used to optimize a website for search engines, so that it will appear higher on search engine results pages (SERPs). A business with an effective SEO strategy has a competitive advantage over those without one.
Content is the primary ingredient of any successful SEO campaign. The more relevant and helpful content your website provides, the better it will rank in Google’s search results.
The main components of content include title tags, meta descriptions, and image alt text. Each of these can have a significant impact on your SERPs ranking and click-through rates, so it’s important to include the keywords that you want to target in each.
Keywords are the search terms that people type into Google or other search engines to find what they’re looking for. The more keywords you include in your content, the higher it will rank on search engine result pages.
On-page SEO is the process of optimizing individual web pages to improve their SEO rankings and attract more traffic. This involves a number of factors such as keyword research, URL optimization, Meta Tags, Header Tags, Keyword placement in Content, Image Optimization and more.
The most essential on-page SEO factor is to include your target keyword in the title tag, H1 heading, and meta description of your page. You should also include it several times throughout your content.
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