SEO is the process of optimizing a website for higher search engine rankings. It is important to understand the four different types of SEO, and how they can affect your site.

On-page SEO involves making changes to your website. The goal is to make it easier for search engine bots to index and crawl your pages. This includes using headers, meta descriptions, and title tags. You can also incorporate keywords, images, and other content into your pages.

Content is a vital part of on-page SEO. It helps visitors decide if your content is relevant to their search. Also, unique content can help your website rank higher in SERPs.

The content on your page can be anything from text to graphics. You need to balance the copywriting and structure of your pages to get the best results. Make sure your pages are easy to read and fun to look at.

Search engines like Google are looking for websites that can provide the most relevant results for their users. For this reason, it is important to create pages that are optimized for certain keywords. These keywords are usually long-tail keywords.

Off-page SEO is the practice of getting links to your website from other sites. These links are important because they give Google an indication of the quality of your content. When you have a lot of links to your website, you will appear in higher SERPs.

Another aspect of off-page SEO is local SEO. For this to work, you need to have a strong presence in your area. Using a Google My Business account can help you accomplish this.