Getting to know the different types of keywords is a crucial part of being successful on the Internet. Knowing the differences will help you determine which viewers are most likely to be interested in your business.
The first and most important type of keyword is the LSI (Latent Semantic Indexing) keyword. LSI keywords are semantically related to the main keyword, and can be used to boost your rankings for the main term.
The best SEO keywords are the ones that relate to the products or services your company offers. These can include commercial intent keywords, which are words or phrases that indicate a searcher’s interest in a specific product. You can also find out which products your competitors are selling using competitor keyword tools.
There are also a number of other keywords that can be helpful for driving traffic to your site. These include the evergreen keyword, which is an enduring topic that doesn’t lose its relevance with time. It may be difficult to identify the evergreen content, but there are plenty of ways to find it.
The term “short tail” refers to a term or phrase that is relatively simple, but has a large search volume. Short-tail keywords tend to be three or more words long.
A good example of a short tail keyword is “SEO” (search engine optimization). A mid-tail keyword is a bit more specific, but usually has a smaller search volume.
The longest keywords you can think of are those that are more than three words. A keyword of five words or more is called a long-tail keyword. Using longer keywords will help you bring in higher quality traffic.
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