If you want your website to perform well in search engines, you have to focus on using the right keywords. Having the right keywords is important not only for SEO, but also to increase traffic to your site.

There are four basic types of keywords to choose from. They include short-tail, long-tail, market-specific and product-related. While each of these have their own uses, the purpose is to target users who are looking for specific information.

Short-tail keywords are the shortest of all and usually consist of just a few words. These are used for bringing your page up in a search results.

Long-tail keywords are more specific than the short-tail and can include phrases of two to five words. They are used for targeting niche demographics. However, they are less common than the other three types.

Product-related keywords are related to specific brands’ offerings. For example, a copy machine is a good example of a product-related keyword.

Customer-defining keywords are related to a customer’s name, age, gender, profession, or other relevant information. Using these keywords to improve your content can help you target customers who are most likely to purchase your product.

The best way to use these keywords is to write content that caters to different user groups. Some examples are a product page for a dog collar or an article on an art connoisseur. Regardless of which type of content you choose, it is essential to write keywords in order to attract more traffic to your site.