There are three basic elements to Search Engine Optimization (SEO) that everyone needs to understand. Each is important to the process of getting your Web site ranked by Google and other search engines.
The first is Content: Creating great, relevant and well-written content is key to a successful SEO campaign. The goal is to create content that is not only entertaining, but also genuinely helpful and useful to your target audience.
Second, is Code: The code behind the site is another important element in how your Web pages rank with the search engines. Specifically, the code that defines how the site is laid out and structured must be formatted properly.
Third, is Credibility: Websites that have a strong sense of credibility are more likely to get ranked. This comes from things like the content they publish, their ability to win links and mentions from other websites and how many people talk about them on social media.
Fourth, is Conversion: How your site visitors interact with your Web site determines how it ranks in the search engines. This is why you need to make sure your page is designed and coded to be engaging and relevant, so that visitors will stay on the page and continue to come back.
This means that your website should contain high-quality content, with images and videos that are optimized to be viewed by Google spiders. Your content should also be written in a way that is easily understood by humans, such as using headlines and a logical flow.
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