SEO is a search engine optimization technique. It helps you increase the visibility of your website or blog, and drive more traffic. The key is to use keywords in the right places on your website. These will increase your site’s chances of attracting a sales lead.

There are three main components to a good SEO strategy. First, you need to focus on content. This includes text, images, and links. You also need to make sure that the code of your website is properly structured to allow the spiders to understand it.

Second, you should incorporate social media into your SEO strategy. Social networks help you gain links and traffic. Also, being active in your local community can help you with offline business.

Third, you should use a sitemap to tell the search engines what URLs you want them to index. An XML sitemap can also indicate how often you should update your URL.

Finally, you should also do some experimenting to see if your website can rank for a “natural” search. Search engines are always looking for new content on your website. They will index your new pages if they are relevant.

For example, you could add a video to your site to show customers what you’re about. Ensure that you have alt tags for the images you upload.

The most important part of any SEO strategy is to provide useful, high-quality content. Including the proper keyword in your title tag is a good start. But you must also include it in the body of your copy.