Using the right keywords for your site is important. Keywords will boost your search engine campaign and allow you to connect with your target audience. There are two main types of keywords: long-tail and short-tail. While the long-tail keywords have more specific intent, they have less search volume. However, they can result in higher conversion rates.

The keyword you choose for your website depends on your niche and business. If you’re targeting ecommerce or local businesses, long-tail keywords are likely a better choice. They can also bring in more high-quality traffic.

As an ecommerce website, you will need to create content that caters to your customers’ needs. For example, you may need to write an article about the features of a product. You can then use that article to reach out to future customers.

On the other hand, if you’re writing for an art gallery, you would use an art connoisseur as your keyword. You may want to know the prices and current models of a particular artwork.

Similarly, if you’re writing an article about a product, you’ll use the term to describe what the product is. In addition, you can use the keyword for comparison articles. You can even include the word “buy” in your keywords. This shows a user’s intent to purchase the item.

If you’re interested in learning more about how to optimize your site for keywords, you can take advantage of Google’s keyword tools. They will help you to find the best primary and secondary keywords for your site. You can also use their tools to discover your competitor’s keywords.