SEO is a marketing strategy that can help you attract more targeted web traffic to your website. The key is to use keywords to get in front of your target audience. There are many ways to optimize your website. Adding new content, creating a Google My Business listing, or promoting your site on social media can improve your ranking and increase your traffic.

SEO is a long-term, ongoing strategy. It can produce quantifiable benefits that can help you earn more revenue. Investing in SEO can improve the effectiveness of your advertising campaigns, resulting in increased sales and higher conversion rates. You can track your SEO results through analytics.

Another benefit of SEO is increased authority. When you appear on the first page of search results, consumers are more likely to trust you and choose you over your competition. This credibility is important to driving sales. Reviews are also a crucial element of building trust and credibility.

Search engines like Google rank websites based on relevancy. They take into account your keywords, user experience, and other factors. By making your website more user-friendly, you increase the likelihood that someone will stay on your site longer and purchase.

SEO helps you create brand awareness. Your audience may not realize that you have a website. But once they do, they will see that you offer the product they are looking for. If you are selling dog food, your search terms might be vegan or vegetarian. Using the same keywords will make it easier for customers to find your website.