The golden rule of SEO is to provide your readers with a valuable experience. In order to do so you’ll want to make sure your content is the best it can be. You can do this by using the right keywords in your copy and a good CMS, such as WordPress, to make it easy for users to find what they’re looking for.
This is the reason you’ll rarely see a high-quality website that isn’t regularly updated. Aside from having fresh content, a site with an up-to-date blog will also rank higher in search engine results. Moreover, a high-quality website will load quickly, so visitors won’t have to wait around for your next sexiest sex product.
One of the best ways to do this is to include links to other sites in your content. Linking to other sites will also boost the value of your site to search engine crawlers.
Another good idea is to create a microsite that provides information about your business in a way that is useful to a human. For example, you might consider a section dedicated to your most popular products, or a page that lists your most sought after locations. Creating this type of site will keep visitors on your property and keep them coming back.
There’s no denying that Google is the gateway to the Internet, but don’t let your name or URL be the only thing stopping potential customers from finding out about your products.
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