During keyword research, you can determine what questions people are asking about your product or service. You can also optimize your website for these keywords. The more people that search for your keywords, the higher your website will be ranked in the search engine results pages (SERPs).

During keyword research, you can choose keywords that are popular and popular enough to be searched by your target audience. These keywords will help your website show up on the SERPs and increase brand awareness. You can also use keywords that are less popular to target a specific customer group.

If you are not sure what keywords are popular, you can use a keyword research tool to get a list of keywords that are popular. You can also try asking customers for their search terms. If your customers aren’t able to think of specific keywords, you can brainstorm them with your customer-facing colleagues. You can also check out online resources such as Wikipedia to see what words people use to search for topics.

Using a keyword research tool can also help you understand the competition. You can also search the search engine library database for keywords to see what is most popular. You can also use a keyword research tool to determine if there are other words that people are using to search for your product.

Keyword research can also be used to identify content topics. You can use keywords to write content that addresses what people are looking for.