SEO is the process of improving the volume and quality of traffic to a website from search engines. The higher the site appears on a search results page, the more people it will receive.

The key to effective SEO is to write content that satisfies customers’ search intent. That means writing content that’s relevant, authoritative, and in a language that your audience will use to search for answers to their most pressing questions.

There are many resources on the web that can help you learn more about SEO. Moz offers a number of free articles on the topic that will help you start your journey toward better search engine visibility.

Creating and optimizing content is an essential part of your SEO strategy, and there are many tools to help you make the most of your content. These tools are designed to optimize your entire content strategy, including blog posts, product pages, support articles, and homepages.

Yoast – For WordPress and Shopify Users

Yoast is an all-in-one plug-in that makes it easy to add structured data to your content for search engines. This helps your website rank for keywords by ensuring that it uses those keywords properly and in the right places on each page.

Screaming Frog – For Up to 500 URLs

Screaming Frog is a free tool that can audit up to 500 URLs on your site and give you insights into which ones need a little more work. It can also find broken links on your site, which can hurt your ranking. Paid accounts offer more features like keyword analysis and competitor research.