Search engine optimization (SEO) is a digital marketing strategy which involves gaining higher search engine placement for your website. It’s a good strategy for businesses to use if they are looking to gain greater awareness. This way, their customers can be reached with a stronger desire to purchase.

SEO involves using relevant keywords in your content. Keyword research tools such as Google’s Keyword Planner can be helpful. You can also use tools such as Ubersuggest to find out what words your potential customers use in their searches.

It is important to note that SEO can take several months to produce results. However, this is not the only way to get your site ranked. Paid search will bring in more immediate results.

Search engines are the primary method of finding information online. When a user searches for a product, service, or information, the search engine takes into account hundreds of ranking factors. These factors include the content of the webpage, page speed, and the quality of the user experience.

If you don’t have the money for paid search, you can still improve your site’s SEO. Free tools such as Google’s Search Console are good for monitoring your rankings and repairing on-site technical issues.

Alternatively, you can hire a professional to perform SEO for you. However, this can be expensive. For the average website, you can expect to see significant results within a six- to 12-month period.

A website owner can also improve their SEO by adding relevant keywords to the title, headers, and URL. They can also use inbound links to boost the reputation of their website.