Search engine optimization (SEO) is the process of improving your website’s visibility in search engines like Google. This improves your website’s rankings, increases the number of visitors to your site and makes it more user-friendly for users.
It’s a challenging career because SEO is constantly changing and you need to keep up with all of the new changes that are happening. But you need to do that because it can help your brand get found by people searching for your products or services.
The good news is that a good SEO expert will be able to adapt their methods to what the search engines are doing, helping your brand stay relevant and get more traffic. And they’ll be able to keep up with the new verticals in search such as voice, local and image search that are also emerging and provide interesting opportunities for brands.
A well-rounded SEO specialist will have experience with other aspects of digital marketing such as social media and content. This allows them to offer additional insights and opportunities to their clients that other specialists might not be able to.
SEO is a highly in-demand career path for digital marketing graduates because it combines a wide range of skills and knowledge that can be applied to all kinds of different marketing and sales situations. In addition to enhancing a business’s online presence, SEO can also help with other marketing goals including building customer relationships, improving sales, and ensuring that the website’s content is up-to-date and accurate.
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