If you’re looking for ways to increase your website’s search engine rankings, you should look into SEO writing. SEO copywriting involves intelligently adding keywords and meta tags to your content. This helps the search engines understand your material better and therefore enables it to rank higher in the search results.

Good SEO writing should not only help your website get higher rankings, but also satisfy your readers. Consistent, satisfying content can help you generate social media shares, incoming links, and even sales. However, you need to make sure you’re not just trying to push keywords to the top of the page.

Before you start writing, it’s important to create a content outline. This will help you write your content more effectively and ensure you have high quality control. Your outline should include headings, approach angle, goals, and subheadings.

The first step in writing SEO content is to select a keyword. You’ll want to choose a keyword that you think people are likely to use when searching for a product or service. Ensure your keyword is in your title and in the body copy.

The next step is to come up with an introduction. An introduction should include a targeted long tail keyword phrase. Make sure your introduction is informative and solves a reader’s problem. It’s also a good idea to address your reader directly in your headline.

Lastly, it’s vital to add alt text to your images. Alt text is part of the HTML code, and it describes how your image looks. Having alt text makes it easy for visually impaired visitors to access your content.