Using the right keywords to boost your site’s search rankings is crucial to your success. Keyword research takes time and energy, but the rewards in traffic, conversions and link building are worth the effort.

One way to do it is by using a keyword research tool. Many tools are free, but some are available only to paid subscribers. These tools will save you from hours of tedious research. Some are a one time fee, while others are a monthly subscription.

The first thing you should do is check your competitors. You might be able to do a Google search to see what your competitors are up to. You might be able to find their best keywords with a few clicks on your mouse. You might also find that some of your competitors are using the same lingo or even the same domain name.

The best way to do this is to create a list of keywords related to your business. You might find that the competition is too fierce for you to compete. Having a list of keywords that are relevant to your business is a great way to find new keywords to use in your content.

The best way to find these keywords is to make sure that you are optimizing your site for them. You can do this with a free tool such as Google’s Search Console. Using this tool is a must for any business that wants to boost their online presence.