Identifying keywords is important because they help you increase search engine rankings and improve traffic to your website. They also help you better understand how customers and stakeholders feel about a topic or issue. A keyword can also help you improve your product or service.

It is possible to find keywords by using a variety of techniques. For example, you can find them by using an online social media search tool like Topsy. The tool shows you how many times a term has been used and who has used it. You can also do a word frequency analysis of a product review to find recurrent words.

Using a tool like SurveyMonkey can help you find out how customers feel about your product or service. These tools can also analyze customer interactions with your product or service to find out what they are looking for. These can include feedback from surveys, social media posts, customer support interactions, and more.

A search engine like Google can also help you identify keywords. Using a keyword research tool like Google Ads can help you find the keywords with the best search engine rankings. The tool also allows you to refine your keywords to get the highest search engine rankings possible.

When conducting keyword research, you should use a variety of techniques to get the most out of the process. You can use a variety of search terms to find the most relevant articles and books.