Getting your website to rank higher on Google can take a long time. This can be frustrating especially if the results aren’t there immediately. However, learning how to do SEO can help your business grow.

There are many ways to optimize your site for search engines. You can learn the basic techniques yourself, or hire an SEO expert. But before you jump in, you might want to do some research. Below are a few tips to help you get started.

First, make sure your website is mobile-friendly. If possible, try to convert your images to WebP format to improve your page load speed. Also, remember to include your keywords in your image files.

Second, make sure your website is secure. An SSL certificate ensures your site’s safety. Finally, be sure to keep up with SEO trends. You can read up on what’s going on in the SEO world on various blogs or subscribe to SEO-related magazines.

The best SEO techniques involve the use of internal links to boost the quality of your site. These links make your content more accessible to readers, and can boost your rankings on organic searches.

Finally, you might want to take a look at your site’s analytics. Using an analytics tool like Google Analytics can give you important data on how visitors interact with your site. You can learn a lot from this data.

You might also want to take a look at your competition’s rankings. You can do this yourself with a free tool such as Monitor Backlinks, which allows you to see your own site’s ranking relative to your competitors.