Creating a keyword strategy isn’t as hard as it sounds. In fact, it’s the stuff salespeople talk about all the time. Creating the appropriate keyword list is the first step to showing your ads to the right people at the right time.

The best way to do it is by using a combination of keyword research tools and third-party services. These tools will help you generate millions of keywords to test on different search engines. The competition is stiff so it’s important to choose the best keywords for your business.

Using a tool like the Ads Keyword Tool will provide you with real-time data and a SERP analysis. The tool also provides recommendations on which keywords to target. This means you don’t have to add every variant of every keyword to your ad group. It’s also a good idea to group your keywords into ad groups based on their popularity so you don’t confuse customers.

The AdWords keyword tool also provides a list of related keywords to check out. This list can be exported to a spreadsheet and imported into your keyword research spreadsheet. This is the perfect way to keep your keywords in check.

You can also use a tool like the Site Explorer to find near-unlimited keyword ideas. The Site Explorer features a number of useful tools including the Competing Domains report which recommends keywords based on overlapping sites. The site also features a content gap analysis which can help you to determine what content your customers are interested in.