Almost everyone running websites has a pretty limited understanding of how SEO works. This is because the search engine ecosystem is complex and a lot of work goes into making sure that you’re getting your content in front of the right people. In order to succeed, you’ll need to understand the basics of SEO. In this guide, we’ll take a look at the basics of SEO and how you can improve your website’s search engine optimization.

Search engines like Google are incredibly powerful and use algorithmic signals to determine how relevant your content is to users. The search engine uses RankBrain, a technology that converts keywords into known concepts, to determine how relevant your content is to a search query. The search engine then displays the most relevant results to users. You can use a tool like Ahrefs’ Site Explorer to estimate how much organic traffic your website is getting.

The goal of SEO is to increase the number of visitors that come to your website from search engines. This includes creating links to your website and structuring your website in a way that the search engine understands. Once you’ve done these things, you can start tracking organic traffic and see how your ranking is improving. However, SEO is a continuous process and you may need to make changes along the way. You’ll also need to stay focused on your goals. Luckily, SEO is not as difficult as some people might think.