If you are looking to improve the rankings of your website, keyword research is a key component to success. Without it, your site will not appear in searches and will not generate the amount of valuable traffic you are hoping for.

SEO is a comprehensive marketing strategy that consists of several different elements. You must choose the right keywords for your business. These keywords will enable your website to appear on the top of Google search results, which will increase the chances of attracting visitors and customers. The cost of doing this research can vary, depending on your goals and the number of keywords you need to track.

Some companies may decide to do their own research, while others will use a tool to streamline the process. A tool can also be used to track backlinks, which can increase the effectiveness of your SEO campaign.

The cost of this type of research depends on how much time you need to dedicate to it. It can take as little as eight hours per month. For businesses with a larger budget, it may be worth investing in a professional tool.

Another option is to hire an SEO agency. Many US SEO agencies charge between $100 and $250 per hour for their work. They typically have an experienced team that can assist with keyword research. However, there are also free tools that can help you identify opportunities.

The price of an SEO package depends on the size of the company and the quantity of domains and keywords that need to be tracked. Companies with more domains and monthly search volume will have to pay a higher price.