Several factors affect the cost of keyword research. The first and most important factor is the popularity of the keyword. You can determine this by looking at search volume. In other words, the number of searches for the keyword.

Another factor is the amount of competition for that particular keyword. If there are many competitors, the bidding price will be high. This is called the cost-per-click, or CPC.

If you are running an SEO campaign, you may want to conduct competitive keyword research. This is a more advanced service that identifies the search terms used by your competitors. In addition to the keyword, you’ll also get a competitive analysis of your site. This will allow you to assess the maturity of your audience.

If you need to perform keyword research on the go, there are several apps to choose from. Depending on the app you choose, you’ll need to pay for a monthly or annual subscription.

If you are looking for a more comprehensive service, you can hire an SEO expert to help you with your keyword research. These professionals will analyze your website and create a report that will show you how to rank in Google. They will also make recommendations for on-page optimizations.

These agencies also provide content curation and social media marketing. These services can cost anywhere from $500 to $4,500 per month.

There are also several free tools that can help you find keywords. These include the Keywords Everywhere browser add-on, Ubersugest, and Moz Keyword Explorer.