There are different kinds of SEO keywords that are used to help your business reach a wider audience. These include branded keywords, transactional keywords, long tail keywords, and informational keywords. Each type has its own function, and knowing which one to use can help you optimize your website and get more traffic.

Choosing the right keywords can make a difference in your ranking, conversion rates, and overall success. But how do you know which ones to use? Here’s a quick guide to finding the right keywords to improve your search engine optimization.

The most popular SEO strategy is to try to get your web page to the top of the SERPs for a specific keyword. This can help your site gain more visitors, and may even convert some of these visits into customers. You can also take a different approach to your campaign by using pay-per-click marketing. You can also use your keywords to improve your content strategies and build your website’s authority on search engines.

Product keywords refer to phrases associated with a specific brand’s products and services. These are often used in Google Ads, and can be called exact match keywords. These keywords are very targeted and work best when combined with quality content and a high domain authority.

For example, if you’re selling residential real estate, you might want to focus on keywords such as “residential real estate,” “residential homes,” or “residential house.” These are all long-tail keywords, and they are targeted to users who have done their homework. This is important, because a lower bounce rate means they are more likely to convert.