Choosing the right keywords for SEO is essential for driving traffic to your website. You should research what keywords are relevant to your topic and choose them based on your target audience. You can also consult Google Keyword Planner for a better idea of what keywords are popular.

There are three types of keywords to choose from: head, body, and long-tail. Head keywords are typically one-word keywords, and provide a generic description of a topic. Ideally, you should choose a head keyword with a high search volume.

Body keywords are two to three word phrases. You should choose these if they have a decent search volume, and less competition. They should also be easy to rank.

Long-tail keywords are longer phrases. You should choose these if you’re targeting specific demographics or geographic markets. They’re also good for increasing conversion rates.

You can choose to target more than one keyword on a page, but ideally, you should target one primary keyword and two or three secondary keywords. Doing this will ensure that you rank for competitive keywords, and keep your content well-written.

The best way to decide on the right keywords is to interact with your customers. If you have an e-commerce website, for example, you might want to choose five keywords. These will help you distinguish your business from competitors. Choosing the right keywords will also help you determine how much traffic your website receives and the quality of that traffic.