Keyword research is the process of understanding what keywords are relevant to your business and how to find them in search engines. It’s essential to SEO and a great way to learn about your target audience and how they use the web.
Start by identifying topic buckets that your target customers are likely to use in a search engine. Then fill those buckets with keywords that are important for your business to rank for.
Doing this will help you focus your content, which in turn makes it more valuable for both searchers and search engines.
Once you have your list of potential topics and keywords, look at the search volume. This will give you a good idea of whether anyone is actually searching for those keywords or not.
You’ll also want to look at the searcher intent – what are people really looking for? Do they want information, or are they seeking a specific product?
If you’re unsure how to answer this question, you can always check out Google’s “searchers intent” tool. It’s free to use and a great way to get a handle on your keyword choices.
Next, try to figure out how competitive the terms are. This can be done by looking at the top ranking pages on a search engine, and comparing them to your own website.
You’ll want to choose a few keywords with lower competition and then build up to the more competitive ones. This is a good way to make the most of your SEO efforts and avoid over-optimizing.
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