Regardless of whether you’re a blogger or a small business owner, you can benefit from doing keyword research. Keyword research will help you discover your target market, understand search habits, and create content that covers a topic thoroughly.

The first step in keyword research is to brainstorm a list of possible keywords. This should not take more than a few minutes. After generating a few keyword ideas, you can begin to expand your keyword list.

Keyword research can be conducted by a site owner, blogger, or SEO specialist. However, if you don’t have the expertise to do it yourself, there are a number of free tools you can use. Among the more popular are Google Keyword Planner, Ahrefs, and Ubersuggest.

Using a keyword research tool can help you expand your keyword list based on actual user search data. You can also look at competitor keywords to see how your competitors are ranking. You can also get ideas from your customers or employees.

Using a keyword research tool is also a great way to find untapped keywords. These are keywords that have low competition and a high search volume. These keywords are known as “fat head” keywords.

Once you’ve determined a seed keyword, you can begin to generate a list of keywords to target. These keywords are the foundation of the keyword research process. Each keyword research tool will ask you to enter a “seed” keyword. The goal of keyword research is to find keywords that are relevant to your business and have a high search volume.