If you have a product or service that you want to sell online, you need to know how profitable it is. A profitable keyword is one that meets a few criteria: high search volume, low competition, and potential for a large conversion rate.
First and foremost, you need to understand who your target audience is. This means doing extensive research into your niche and creating detailed audience personas.
Once you have your target audience in mind, you can start to create a list of keywords that are relevant to them and have a good potential for conversions. The best way to do this is by researching the terms people are using when they search for your products or services.
Next, you need to analyze your competitor’s strategy and keyword lists. A great way to do this is to use tools like SEMRush and Keyword Planner to see what keywords they’re targeting, why they’re targeting them, and what keywords they’re not.
You can also use LongtailPro for competition analysis, which will tell you how competitive it is to rank for a particular term. This is a very important factor, as it will determine whether or not you should be targeting that particular keyword.
Another thing to consider is if the keyword has a high cost per click. This indicates that people are searching for it when they’re close to making a decision and willing to pay for what they need.
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