The search engine results page (SERP) is a goldmine of information. You can see who is using a certain keyword, what is being said about it and the best parts – the top ranking URLs, the most relevant articles and the most popular search terms.

Google’s machine learning algorithms take the words you type into its search box and match them with search queries that are similar in meaning. This can be a time consuming process, but it pays off in the long run.

A topic research tool can help you to get the most out of your search results. It can also help you plan your content strategy. By dividing your keywords into content marketing funnels, you’ll be able to more easily determine what types of content to produce.

Using a tool like Semrush can help you to find keywords related to your content topic. They have a free trial for new users and a suite of tools to help you. Their keyword research tool is the most robust out there, and it’s well worth the effort.

SEO Scout is another great way to mine the SERP for keyword opportunities. Not only can it find keywords you never thought of, it’s also designed to allow you to explore and monitor direct and indirect competitors.

The Ads Keyword Tool is a surprisingly powerful tool, with features that allow you to check out SERPs, SERP analysis and keyword suggestions. It also enables you to identify the best keywords for your content.