There are a number of free keyword research tools that businesses can use to perform keyword analysis. These tools can help organizations stay up to date on search engine algorithm changes so they can create content that attracts and engages readers.

Step 1: Understand How Intent Affects Keyword Research

Understanding how searchers intend to use keywords is one of the most important steps in keyword research. Intent affects how often a keyword is searched, the level of competition for that term and even how well your website ranks for that term.

You can find out more about intent by using a keyword research tool like SE Ranking or SEMrush. These tools also allow you to look at competitor keyword research.

Step 2: Develop a Plan for Keyword Research

SEO keyword research is a necessary part of any marketing strategy. It can help content teams choose topics for blog posts and FAQ pages that will appeal to their target audience.

It can also help them optimize their webpages for specific keywords to increase their organic traffic. Organizations can use free tools like Google Search Console to analyze the keywords on their web pages and determine which search queries bring in the most traffic.

Some content teams prefer to use browser extensions to perform keyword research without leaving their web page. This lightweight approach can be a great way to save time and money by conducting SEO keyword research on the go.