Using an SEO service can be a great way to promote your business. However, if you’re just starting out, there are plenty of ways you can do your own SEO. It can help you rank better, drive more traffic to your website, and potentially lead to more sales.

First, you need to decide on a niche. Choosing a niche may seem daunting, but it’s important to do some research before you start. This will help you determine what kinds of content you’ll need to produce to compete with your competitors.

Next, you need to determine your target audience. You’ll need to know who you’re trying to reach, what they’re looking for, and what pain points they have. This will help you determine what kinds of keywords you need to use.

You can also use free tools such as Google’s Keyword Planner to find the best keywords for your business. These tools may also help you determine which keywords bring in the most organic traffic.

You can also use Google Analytics to learn more about your visitors. This will help you create campaigns, identify which pages on your website need more optimization, and learn more about what your visitors are looking for.

Another SEO strategy is to use social media to promote your content. This helps you connect with customers and industry partners, and it helps you get more backlinks. Social media is also a great way to get noticed by the general public.