As more and more businesses turn to digital marketing as a means of reaching potential customers, the need for SEO experts has skyrocketed. To succeed, you’ll need to learn the basics of search engine optimization and implement some of the more advanced techniques.

One of the most important factors in establishing your credibility is your knowledge of the latest SEO best practices. Keep in mind that Google changes its algorithm thousands of times each year, so you’ll have to stay on top of the latest trends.

The best way to showcase your skills is through a portfolio. A portfolio should display your strengths and your best projects, so it’s important to make it stand out. You can include a free SEO audit as a bonus. If possible, offer your services to agencies you’re interested in working for.

For example, if you’re interested in being a link builder, you’ll have to be able to build quality links. This means you’ll need to have excellent communication and spreadsheet skills, as well as the ability to reach out to relevant websites.

The other obvious tidbit is that a good SEO strategy requires a lot of time and research. Getting the right mix of factors will help you rank higher in the search results.

In addition to researching the best practices for search engine optimization, you’ll also need to study how search engines work and the latest in search marketing news. These can be found on the Internet.