Search engine optimization (SEO) involves the use of keywords. It’s a crucial factor in getting your website ranked in search results. Having a strong presence in Google’s organic search results is a key goal for many organizations. However, the process of ranking for keywords can be complicated.

In order to determine the best keywords for your SEO campaign, you need to analyze the SERP. The number of competitors who are ranking for a particular keyword is a significant deciding factor.

You can use a keyword difficulty score to determine the level of competition for a keyword. A low score indicates that there are few competitors targeting the same keyword. On the other hand, a high difficulty score means that there are several reputable businesses targeting the same keyword.

Another important metric you can use is the number of referring domains. This metric is determined by the number of pages that rank in the top 10 of the search results for a given keyword.

If a website has a high domain authority, it will have a better chance of ranking for a keyword with a higher difficulty score. Also, the more backlinks that are associated with a page, the better it will perform in the search engine results.

Using KWfinder is a great way to find out how to increase your domain authority. It’s also a very convenient tool to use, as it pulls data from a variety of sources, including Alexa and Google Keyword Planner.