SEO is a complex process, and it can be difficult for beginners to get started. But with the right resources and guidance, you can learn how to optimize your website for search engines and start getting traffic from organic (free) search results.

The First Step: Create a Customer Persona

If you’re just starting out, it can be difficult to determine what types of things your customers are looking for on your website. That’s why it’s important to create a detailed avatar of your target audience, using tools like HubSpot’s Make My Persona tool.

Keyword Research

The next step in SEO is to find keywords that are relevant to your business. This can be done through a variety of methods, including using Google’s free keyword tool or by analyzing the average monthly searches on your site in the Google Keyword Planner.

You should focus on long-tail keywords when you’re new to SEO because they tend to be less competitive and easier to rank for.

On-Page Optimization

Once you have your keywords, it’s time to optimize your pages for them. This includes making sure your URLs, title tags and meta descriptions are optimized for your desired keywords.

On-Page Optimization is a crucial part of search engine optimization and can improve your ranking in search results, increase click-through rates, and boost conversions.

Link Building

While link building can be a tricky task, it’s essential for search engine optimization. It’s a practice that involves finding sites that share similar content to yours and acquiring links from them. This will help your site establish credibility and show search engines that you have quality content.