SEO is Search Engine Optimisation. It is a process of improving your website to show up on the first page of Google for certain keywords, which is an effective method of increasing traffic and growing your business.

There are several factors that contribute to your ranking. One of the main factors is the quality of your content. It is very important to ensure your content is high quality and that it will keep users on your site for as long as possible.

Another factor is your link structure. If you have lots of links from other websites then you will have a better chance of boosting your rankings.

However, it is still important to be careful when choosing an SEO company because some companies will try to use Black Hat tactics, which can actually damage your rankings in the long term.

Some companies will claim they have a special connection with Google and will be able to boost your rankings on the first page for a minimal amount of money. The only problem with this is that they will not work directly with Google and will never guarantee your rankings in the search results.

They will also probably not be able to deliver on the promises they make to you because they do not understand what Google is doing. This is why you should be very wary of any company that guarantees you a top position on Google.