Choosing the right keywords can make a big difference in your search marketing campaign. It’s also the best way to drive relevant traffic to your business.

If you’re not sure how to go about building a keyword strategy, you’re not alone. While the term “keywords” might conjure up visions of hordes of people typing in a few random words, it’s actually more complex than that.

The first step in developing a keyword strategy is to define the goals you want to achieve. Your goal might be to sell a product, drive traffic to your website or increase brand awareness.

To get there, you’ll need to research your target market. You’ll need to understand their pain points and what makes them tick.

One of the most effective ways to do this is by using a tool that can help you discover the most relevant keywords for your business. This can be done by using the “keyword overview” tab on SEMRush. The tool can also be used to determine the volume of searches for your chosen keywords.

While the search engine world is crowded, you can still narrow down your keyword list by focusing on the most relevant keywords. The most obvious way to do this is by using tools such as Moz’s Keyword Explorer. It’s a free tool, but you may have to sign up for a paid plan to get more detailed data.

Another trick is to make sure you include a seed keyword. A seed keyword is a word or phrase that can catch prospects at every stage of the buying process. A one or two-word seed keyword might be something like garage door or hat boxes.