Using keywords is an essential part of modern SEO. You can use a variety of tools to discover keywords that are profitable for your business. However, it is important to keep in mind that the results will vary. To make sure you get the most out of your research, it is crucial to find the right tool.

When deciding how much to spend on keyword research, there are several factors to consider. First, you will need to determine the competition level for the keywords you are targeting. You can do this by examining how often your competitors rank for these keywords.

You also need to consider your target audience. You can use demographics, location, and other information to refine your target audience. If you plan on targeting eCommerce websites, you may want to include long-tail keywords to target users closer to the buying stage of the search funnel.

Another factor to consider is your bid strategy. Manual bidding is a powerful tool that gives you complete control over your bids. You can change your bids at any time.

For more comprehensive keyword research, you may want to invest in a tool such as SpyFu. SpyFu will find keywords that are not being used by your competitors and can uncover untapped keywords. You can also get real-time feedback and monthly results.

Another option is to use Google Analytics to see how your website ranks for keywords. This will give you an idea of the most profitable keyword.