There are several factors to consider when evaluating a keyword. The first is the number of searches a term gets per month. A term’s volume is also a factor to consider. Higher volume keywords require more effort to rank for. You can also incorporate SERP features into your content to improve the odds of being discovered.

While not a foolproof way to determine the best keywords for your SEO campaign, a keyword research tool can help. Some search engines, like Google, offer a free tool that helps you find relevant keywords for your site.

Search intent is another important factor to consider. A keyword is no good if it does not lead to a user engaging with your website. Understanding how users are looking for information can help you decide which pages to optimize and what types of content will be most effective.

Choosing the correct keywords is no easy feat. For example, if you own an online pet store, you may want to focus on keywords related to pets, such as pet supplies and veterinary services. However, you should also look for keywords that relate to the actual products or services you sell.

The most important thing to remember is that a good keyword strategy will increase your site’s visibility and drive traffic. Using the most relevant keywords is the first step to accomplishing this. But you’ll need to take into consideration the competition, estimated traffic, and ranking difficulty of each word to get a solid idea of the best keyword strategy for your website.